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Recommend Pushing Back on NPE Assertions (Email)

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Recent case examples have yielded favorable results

Marketers that feature online, mobile and web elements in their marketing arsenal should develop a balanced and comprehensive approach to anticipate and respond to patent infringement allegations by “patent trolls,” a/k/a non-practicing entities (NPEs). A marketer’s comprehensive NPE defense plan should often include the strategy of pushing back on frivolous troll cases.


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